Fashion

H&M X Kenzo Collection Drops This Week!

H&M X KENZO

Christmas has come early fashion lovers, the Kenzo x H&M collection drops this Thursday! After months of anticipation we will finally be able to get our hands on what looks like to be the most fun and outrageous high end designer collaboration that the Swedish high street giant has ever put out;

KENZO’s womenswear collection for H&M is a unique celebration of the brand’s vibrant heritage, full of vivid prints, feminine details and playful silhouettes. Colours and prints are contrasted and clashed, kimonos inform the cut, ribbons and ruffles give folkloric charm, while sporty shapes add urban energy. It’s a collection of designs that are totally unique to H&M, both wearable and inclusive, while also shining fresh light on one of fashion’s most thrilling histories.The menswear collection by KENZO x H&M is bold and powerful, a celebration of print, colour and self-expression.”

There is also a very detailed post on the H&M website on where the inspiration from the collection came from, Kenzo’s archives played their part, and what essential info you need to know before the launch this Thursday.

In the run up to it’s release the two brands have employed a host of people to front their campaigns, shot by renowned photographer Jean-Paul Goude, including legendary model Iman, Chance the Rapper, Chloe Sevigny and Rosario Dawson among others.  Coffee and trainers at the ready folks, not long now!

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Mahum Masood
Mahum Masood is a recent journalism graduate from City University – one of the highest ranked universities for journalism in the world. Born and bred in East London she loves discovering all the new places and pop ups that make the area so exciting. Currently interning at a graphic design agency in Shoreditch as their Communications Managers. She has previously worked for Made In Shoreditch, an online magazine, and continues to create content for them.She also writes for Hercampus.com/CityUniversity – a student blog that was originally started 3 years ago and then franchised by the American company HerCampus - a hugely popular online community for women at university across the globe. Her interests include reading till her eyes go fuzzy, collecting fashion magazines and spending most of her time in a cinema.

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