The Dos And Don’ts Of Buying Gold Jewelry Online

The Dos And Don’ts Of Buying Gold Jewelry Online


The tip to finding amazing and affordable accessories is to shop online. The Internet is a goldmine (get it?) of jewelry stores that are itching to take customers from their competitors. Due to the competition, the prices are a lot cheaper than they would be on the high street.

But, don’t for one minute believe that the Internet is infallible. Although it is a great place to find a bargain, there are lots of risks involved. Before you head out on the cyber highway, you should know a few things first.

Do Look For Markings – Gold is a precious metal, and all precious metals of a certain standard have a stamp that proves their authenticity. It is a sign from the manufacturer and the supplier that they are selling what they are advertising. The stamp can change depending on the country, but in the US you should be on the lookout for 10K, 10ct or 416. That is the minimum standard for the USA, so any lower and it is not recognized gold. For more information on universal markings, take a look at


Don’t Take Their Word – Although you don’t want to be a cynic, you also don’t want to be irresponsible. There are risks when you shop for gold online, and one of those risks is dealing with fraudulent traders. It is important that you always keep that in mind when you are online because it is easy to get fooled. The best way to make sure someone is legitimate is to check out their reputation, or you can get a recommendation from a trusted source. The website, for example, is very reputable and comes highly recommended. After all, you wouldn’t buy a diamond ring without doing your research first.

Do Inspect The Jewelry Beforehand – As you are buying it online, you don’t get to inspect it beforehand. That leaves you open to receiving an item that you didn’t want initially. Okay, it might look like the jewelry you bought, but it could have scratches and marks that were not as advertised. Unless you inspect your purchase before you accept delivery, you could end up spending a lot of money on something you hate.

Don’t Buy From A Website With No Returns Policy – To ensure that you can return an unwanted item you should make sure that the company has a comprehensive returns policy. A company that doesn’t have one should ring alarm bells. It means that they are selling jewelry as it is advertised, which leaves you vulnerable in a lot of cases. In short, they know you will send it back afterward and don’t want to refund you.

Do Ensure It Is What You Want – Never make a purchase that is iffy. You cannot make a return like you can on the high street, which is to say it can take a lifetime to get a refund or replacement. When you buy exactly what you want, there is no stress and no hassle. When you get online shopping just right, it is quick, easy and simple.

Naomi Isted
Editor in Chief, Naomi Isted is known as The Ultimate Lifestylist to her readers and viewers. She is a TV Presenter and Columnist. Ranked in the Top 100 LFW Social Media Influencers AW14 & SS15, Brand Ambassador for Pears Soap UK. Her Celebrity beauty TV Series currently airs to 27million homes on Physique TV in UAE, previously on Wedding TV in the UK. She brings fashion and beauty advice to her readers and viewers on a daily basis. She is Fashion and Beauty Columnist for Herald Scotland and has a Fashion and Beauty Bridal Blog for HELLO. She can usually be found attending celebrity fashion and beauty events in and around London and sharing the latest fashion and beauty trends with her readers.

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