Tata Naka AW14 Collection London Fashion Week
Georgian identical twins Tamara and Natasha Surguladze make up the design duo of Tata Naka. The name Tata-Naka originated from their childhood nicknames and thus was an organic choice when deciding on a signature name for the brand. The inspiration for their AW14 Collection came from the home and world of interior design. An evident key to this collection is the influence of paintings by Matisse.
Held at The Royal Academy the setting was certainly perfect for the tone and depth of the collection.
Their signature style is; “As the two of us work together, our designs often reflect the contrast of two opposites and reveal the dual nature of the brand. Our collections explore the unexpected; we play with the illusory but always maintain a sense of humour. One of our signatures is our in-house prints that are based on our paintings and photography. We always aim to create timeless pieces for our customers: pieces with which they will fall in love.”
And with their AW14 collection it’s clear they’ve succeeded with highly decorative pieces resonating from their signature style and the concept of home. The inspiration behind their AW14 Collection drew reference to home, furnishings and the the paintings of Matisse. The bold prints derived from classic hand-painted wall papers, ceramic tiles, and porcelain china do take you back in time to a place where Persian rugs and Aubusson carpets stood firmly in the home.
The fabrics were just as sophisticated and stunning; silk crepe de chine, luxurious wool crepe and georgette. Tata Naka also introduced plain and textured bonded silk neoprene to create a modern silhouette.
The shoes were to die for and designed by the duo themselves with key season features; tassels and metallic!
IDEAL CLIENT: “She is adventurous and romantic, with a great sense of humour. She doesn’t feel the need to follow the trends but is capable of creating her own unique style.”
The two sisters arrived in London in 1996 to study design at Central St Martin‟s. On graduating in the year 2000 Barneys NYC dedicated a wall to their awe-inspiring collection. The British Fashion Council that is globally renowned for being the launch platform for emerging talent has consecutively granted Tata-Naka with the celebrated “New Generation” award at London Fashion Week and has seen the brand blossom into an independent UK luxury design house with 2010 being their 10th anniversary in the industry.
Ambassadors include Cameron Diaz, Mina Suvari and Sarah Jessica Parker. The Tata-Naka collection regularly starred in the legendary series „‟Sex in the City‟‟ and was worn by Carrie Bradshaw on the cover of the official book.
For the past years Tata-Naka collections have been shot in a wide range of main fashion publications from Vogue to i-D and featured in numerous leading UK broadsheet supplements.
I personally loved this collection but what do you think? I’d love to know if you like it or there’s a piece that stands out for you? Please comment below or get in touch via my twitter @naomikisted
By Style & Beauty Journalist Naomi Isted
Twitter & Instagram @naomikisted