Puma and McQueen’s AW14 Collection
Collaboration with Puma and McQueen for the debt Puma x McQeen AW’14 Collection
For those of you trainer lovers or sneaker fans your going to love this collaboration launching 16th August, PUMA have partnered with McQ for the debut PUMA x McQ collection. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. Not only innovative in performance but also lifestyle. Back in 1998, PUMA was the first sports brand to collaborate with a Fashion House. The brand continues to combine the worlds of performance and high-end style with this new collaboration.
A contemporary brand from Alexander McQueen, McQ distils the vision of Creative Director Sarah Burton into collections that embody an extravagant effortlessness for everyday, complimenting the luxurious aesthetic of the mainline. Rooted in the renegade London spirit of Lee Alexander McQueen who founded the brand in 2005, McQ embodies a nonchalant ease and a non-conformist attitude.
PUMA’s progressive, design led ethos resulted in its hugely successful partnership with the fashion house Alexander McQueen. For the past 4 years PUMA has explored the world of McQueen and now the brand is about to embark on an
exciting new journey with McQ.
McQ has always taken inspiration from global subcultures, offering clothing that celebrates the youthful experimentation and creativity of the art and music worlds. In contrast PUMA, fundamentally a sports brand, has inspired street culture, music and fashion. Together PUMA and McQ draw on their divergent experiences to investigate the point at which performance fuses with fashion.
The debut collection merges McQ’s rebellious spirit and bold youth culture references with PUMA’s fabled history of athletic innovation.
“McQ reinterprets influences from global youth culture for a modern wardrobe whilst remaining true to the spirit of the house of McQueen. Sportswear has become an essential style status symbol on the streets of major cities around the world, so we’re very excited to be partnering with PUMA for this collection of trainers. The mixing of sportswear with high fashion defines much of modern style, so it felt right to partner with a brand with such a strong history of designer collaborations.”
PUMA is, first and foremost, a sports performance brand. However, during the 80s the brand’s sporting heritage became visible on the streets of New York, with the emergence of hip-hop and street culture. By the 90s, PUMA recognised sports growing influence on high fashion, subsequently becoming the first sports brand to collaborate with a Fashion House. We are excited to continue this tradition of progressive designer partnerships alongside McQ. Together PUMA and McQ have drawn on their divergent yet complimentary experiences to investigate the point at which performance blurs into fashion.” Adam Petrick, Brand Director.
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the
fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit https://www.puma.com
McQ was founded by Lee Alexander McQueen in 2005. A five-year license agreement followed with SINV SpA. In November 2011 the brand was brought back under house control under Creative Director Sarah Burton, beginning with the Pre-AW11 collection. The brand’s first global flagship opened on London’s Dover Street in September 2012 and there are now 18 stand alone stores globally including Hong Kong, Shanghai, Beijing, Tainjin, Shenzen, Seoul, Kuala Lumpur, Jakarta and Dubai. Website: www.alexandermcqueen.com/mcq
Written by Style
Beauty Expert, Presenter & Columnist
Naomi Isted – The Ultimate Lifestylist
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