Piers Atkinson LFW Interview
gives us the scoop on his latest collection
Tell us about your AW16 collection?
Well the collection this season is split into three sections. And that’s because some people come to us for a more fun and wacky element, some people come for a quirky and kawai style and some people come to us for chic. So we divided the collection into three different themes. One is based on underwater aquarium plants and all those fabulous colours seen in the feathers. The other is black and white, much more chic, and inspired by couture’s visual language. And then the last section is, we work very well with Swarovski, and they developed this fabulous new green and purple stone for us called Scarabayus. So we’ve done a section of beetles and bugs, the more sort of arty side of the collection.
Which celebrity would you like to see wearing your hats?
Well we’ve been very lucky to have dressed Beyoncé, Rihanna, Gaga, members of the Royal Family, Dame Zandra Rhodes, Shirley Bassey, even Joan Collins one of my huge icons. Grace Jones would of course be amazing to see in my hats but she wears brilliant hats by Phillip Treacy so I don’t know whether I could do better than that.
I’ve always admired the great British actress Judi Dench and Maggie Smith in that they, to me, embody the strong independent feminist that I admire and the kind of client that I imagine to wear my hats.
Why specialise in hat design?
Well because my mum is a milliner and I’ve always made hats. But I’ve studied photography and worked in fashion PR and even worked for the British Fashion Council, I set up the The Daily newspaper here. And I just released a collection of hats to have a bit of fun without any idea of what I was getting myself into. The result is that we now sell around the world and get involved in lots of really exciting projects.