Pam Hogg AW17 LFW Show


What more can we say about the legendary woman and designer that is Pam Hogg that hasn’t already been said?

The original avant garde innovator, her AW17 collection does not disappoint. Focused on black, white and silver, with occasional dashes of rose red and lemon yellow, it is sexed up by the use of shiny PVC and towering stilettos. Chanelling retro vibes Pam sent girls down the runway with rollers under headscarves, full skirts and old school nurse style hats.  With Fearne Cotton and Alice Dellal walking in the show and a star studded FROW Pamm Hogg was the coolest show this season.


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Mahum Masood
Mahum Masood is a recent journalism graduate from City University – one of the highest ranked universities for journalism in the world. Born and bred in East London she loves discovering all the new places and pop ups that make the area so exciting. Currently interning at a graphic design agency in Shoreditch as their Communications Managers. She has previously worked for Made In Shoreditch, an online magazine, and continues to create content for them.She also writes for – a student blog that was originally started 3 years ago and then franchised by the American company HerCampus - a hugely popular online community for women at university across the globe. Her interests include reading till her eyes go fuzzy, collecting fashion magazines and spending most of her time in a cinema.

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