My new monthly Beauty Top Ten for Herald Scotland
What a great way to start the New Year with my own Beauty Column for the respected Glasgow Broadsheet ‘Herald Scotland’, a far cry from the beginning of my editorial career back in bonnie Scotland. I am excited to announce that I have been invited to write beauty features each month for Herald Scotland online which just feels like such a blessing as its the paper I grew up reading and was obsessed in the Sunday Herald style pages. Thanks so much guys.
Growing up in Scotland and after studying journalism I set out writing on subjects that I had no real interest in whatsoever as there was a shortage of openings in Style and Beauty; sport and politics for Holyrood Magazine (interviewing the likes of Kenny Dalgleish), Football features for ‘The Georgian Times’ in Tbilisi etc you get the gist and then adapting my skills to researching and writing news features for regional TV. When I began my journalistic journey in the 90’s there were very little openings in Scotland within the editorial beauty sector.
Oh god it felt so tedious and boring. As soon as I left school I was obsessed in all things beauty: Hair Extensions, Fake Tan, crazy nail trends, the latest diet and fitness fads, I was a girlie girl to say the least but stuck in the confines of such a non-creative genre seemed a conflict of my character. But I knew that I loved to read, research and write, dissecting information to relay in a much more informative and interesting way to viewers and readers so I had to endure the unendurable.
My innate interests inclined me to latest designs, fashion and beauty trends. I didn’t like or understand the concept of conforming into one fashion stereotype (Corporate, street, vintage chic, fashionista). I wanted to do fashion my way and mix up the trends. I never tend to shop middle of the road, I either go cheap as chips like Primarni or save for some fab classic designer pieces. There’s nothing worse than someone with money but no style. In the words of Diane Von Furstenberg a big Fashion Faux Pas is covering yourself from head to toe in one designer or outfits that are just too matching, so not cool because your showing a lack of style and creativity.
Anyway as we all know Fashion is the basis of beauty because whatever the catwalk trends are has an impact on the way you wear your hair, the colour or lack of it on your nails and the makeup and beauty trends. One month its highly arched brows the next its bushy. Blusher is so last season, then its fake tan, its in its out… It can be hard to keep up with what’s perceived as cool and what’s not, even more so when you become a parent and have to juggle adapting to sick, sleepless nights and being a cart horse for bags, buggies and the rest, it seems like a mindfield.
So if you love all things beauty please checkout my monthly Top Ten Beauty Must-haves. Each month I will be reviewing and testing the latest beauty products and trends, to save you the hassle of wasting a load of cash on a lippy that never stays or a mascara that clumps or a bath oil that doesn’t relax you.
Thanks to the Herald for this exciting opportunity it makes me miss Bonnie Scotland. If you have any beauty concerns or queries just follow me on twitter and get in touch, I’ll try to help and contact my celebrity specialists to find out more then feature the right products for you in my feature…
Have you ever read the Herald before? If you do get a chance to read my monthly beauty must haves, please let me know your thoughts on my favourite products by commenting below or getting in touch via twitter @naomikisted
Love Naomi x
Written by ‘The London Lifestylist’ Naomi Isted
Herald Scotland link: https://www.heraldscotland.com/author/beauty-and-best