L’Oreal Paris X Balmain Lipsticks Are On Their Way.


Beauty giant L’Oreal Paris has announced that they are collaborating with Balmain to create an exclusive line of lipsticks.

Olivier Rousteing, creative director of Balmain has been charged with bringing his signature high octane glamour to the brands first major foray into the beauty world. Executing everything from the actual shades themselves through to the ad campaign it will be very exciting to see how the brand makes it’s mark in new territory.

“L’Oreal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves..” Rousteing said of the collaboration.

The luxury lipsticks will launch in September ahead of Paris Fashion Week with 12 new Colour Riche shades. We’ve already been given some sneak peaks via Instagram of Rousteing behind the scenes at L’Oreal so mark your diaries and keep your eyes peeled ladies, because this is going to be BIG.








Mahum Masood
Mahum Masood is a recent journalism graduate from City University – one of the highest ranked universities for journalism in the world. Born and bred in East London she loves discovering all the new places and pop ups that make the area so exciting. Currently interning at a graphic design agency in Shoreditch as their Communications Managers. She has previously worked for Made In Shoreditch, an online magazine, and continues to create content for them.She also writes for – a student blog that was originally started 3 years ago and then franchised by the American company HerCampus - a hugely popular online community for women at university across the globe. Her interests include reading till her eyes go fuzzy, collecting fashion magazines and spending most of her time in a cinema.

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