Beauty

LONDON MENS COLLECTIONS AW14 – ASSISTING KEY MAKEUP ARTIST MICHELLE WEBB WITH AOFM

What a fantastic start to the year its been for me working and assisting on several on schedule shows for Mens Collections last month and just last week London Fashion Week for AW14.

The next couple of Blogs are a little round up to the shows I assisted on and my new favourite kit products.

Starting in January I was very fortunate to assist again the lovely key Makeup Artist Michelle Webb for two shows at London Collections Mens.

John Smedley Presentation AW14 


Joining my fellow AOFM graduates at the Swiss Church in Endell Street in London. The first show of the day was the Presentation for Knitwear designer John Smedley.

Michelle started with a demo and between us all we had eight models to get ready for 12pm.

The look was very minimal and to make the guys look well groomed keeping the skin clean and fresh. The models were to asked to be clean shaven and handed a razor and shaving cream if there were any signs of stubble!

Firstly the skin was prepped using Dermalogica skin care, who sponsored the shows with their products. The skin was thoroughly cleansed with their Ultra Calming Cleanser followed by their Multi Active Toner.  Active moist moisturiser was used to give a semi matt appearance. 

Paying attention to any redness on the ears and hands we applied my all new favourite product Dermalogica’s Redness relief. 


A natural skin base was created by using OCC Tinted Moisturiser and the BBU palette to conceal any blemishes and dark circles.  


Shu Uemura translucent powder was used along the T-zone to reduce shine and the male models’ brows were set in place with a clear brow set.

Image courtesy of Fashion 156


Xander Zhou Show AW14

Next show of the day was for Designer Xander Zhou at Victoria House, Bloomsbury Square.

Call time was 1.00pm and we had around 30 models to get ready by the 4pm show time.

For Xander Zhou the look was pretty much the same and all models were once again required to shave before we started if they had any visible stubble.

The skin was prepped with Dermalogica and the products used again were OCC skin tint, a little concealer from the BBU Palette very lightly as the brief was the models wasn’t to look too made up. 

To finish we added a touch of Lucas Papaw across the fore head and on top of the cheek bones as a highlighter.

Here’s some images from the show and backstage courtesy of Fashion 156.



Love Jo x







Jo Coletta
Jo Coletta is a London based freelance Hair & Makeup Artist whose recent credits include regular on line and print editorials and advertising campaignsWorking with the Ultimate Lifestylist Naomi Isted for the past few years as her Hair & Makeup Artist Jo has attended numerous celebrity events and worked very closely with Naomi for her hit international TV series Harley Street Beauty.She can be seen regularly assisting back stage at London Fashion Week and Mens Collections and most recently was the key Makeup Artist for Ravensbourne College catwalk show for Graduate Fashion Week.With a keen eye for the latest trends in Fashion, Beauty, Hair & Makeup Jo loves to share her beauty and makeup tips and experiences via her online social media.Jo is extremely proud to be a contributor at The Ultimate Lifestylist and encourages and looks forward to all the readers feedback and comments.

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