Beauty

LFW FYODOR GOLAN AW14 – ASSISTING MEL ARTER WITH MAX FACTOR UK

A great start to London fashion Week AW14 was assisting Max Factors UK Ambassador Mel Arter for designer Fyodor Golan show at the The Farmiloe Building in Farringdon.

Mel Arter created a ‘fragile and fearless’ beauty look for the show and on arrival of our call time Mel started with a demo and also introduced us to some new Max Factor products due to be launched soon.

The makeup look was to be kept simple and the skin had to flawless as the look was all about the statement lips. Here’s the steps to the look.

After cleansing the new Max Factor Facefinity All Day Primer was used on the skin to even and minimise any correction needed. 

Max Factor Facefinity All Day Flawless 3-in-1 Foundation was applied insuring the skin was kept very youthful looking still. 

Brows were brushed up and emphasised a little by filling in and set in place with a brow gel.

Eyelashes curled and Max Factor new Clump Defy Extensions Mascara was added.

The lips were firstly lined in Max Factors Red lip pencil, blurring the edges and inner corners. Max Factor new Lip Infinity colour in Just in love was used to fill in the rest of the lip and then lastly to make the lip colour really pop a neon pink pigment was applied to the centre of the lips.

Here’s some images from the show courtesy of Fashion 156… (and the fantastic bag of Max Factor goodies we were kindly given 🙂 To view the show click here


Male Model from the show & Grooming by me


Love Jo x
Jo Coletta

Jo Coletta is a London based freelance Hair & Makeup Artist whose recent credits include regular on line and print editorials and advertising campaigns

Working with the Ultimate Lifestylist Naomi Isted for the past few years as her Hair & Makeup Artist Jo has attended numerous celebrity events and worked very closely with Naomi for her hit international TV series Harley Street Beauty.

She can be seen regularly assisting back stage at London Fashion Week and Mens Collections and most recently was the key Makeup Artist for Ravensbourne College catwalk show for Graduate Fashion Week.

With a keen eye for the latest trends in Fashion, Beauty, Hair & Makeup Jo loves to share her beauty and makeup tips and experiences via her online social media.

Jo is extremely proud to be a contributor at The Ultimate Lifestylist and encourages and looks forward to all the readers feedback and comments.

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