Lifestyle

LEADING BRITISH INFLUENCERS FROM THE FASHION & BEAUTY WORLDS UNITE AGAINST GYNAECOLOGICAL CANCER FOR THIS YEAR’S LADY GARDEN CAMPAIGN

LEADING BRITISH INFLUENCERS FROM THE FASHION & BEAUTY WORLDS UNITE AGAINST GYNAECOLOGICAL CANCER FOR THIS YEAR’S LADY GARDEN CAMPAIGN

 

Featuring Naomi Campbell, Cara, Poppy and Chloe Delevingne, Suki Waterhouse & Charlotte Tilbury

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29 September 2017 (London) – The Lady Garden campaign continues to drive awareness of Gynaecological cancer and its symptoms by partnering with an influential group of women to create limited edition t-shirts.  Naomi Campbell, Cara and Poppy Delevingne, Suki Waterhouse and Charlotte Tilbury have personalised the classic white t-shirt with their own tongue-in-cheek design, created by Black Score designer, Simeon Farrar.   The strong cast of women will be rallying support alongside committee members Chloe Delevingne, Mika Simmons, Jenny Halpern Prince and Tamara Beckwith Veroni. 

 Partnering with Selfridges, each Lady Garden style will be available to purchase in-store and online from 5th October.  The playful collection builds on the success of last year’s campaign with celebrity support worldwide including Erin O’Connor, Alexa Chung and Britney Spears.  Margot Robbie’s Instagram post alone increased traffic to the Lady Garden website by 6,000% while the total social reach of the campaign was over 62 million, a 36% increase from the previous year.

 Not only was the campaign a huge success in terms of gathering celebrity support, but it has generated greater gynaecological awareness among women.  A survey* carried out by the Gynaecological Cancer Fund discovered that since the 2015 campaign, (81% of women are more aware of their gynaecological health and 59% are more aware of the symptoms of gynaecological cancers.) 

Last year’s collection of hoodies and joggers was fronted by Cara Delevingne with £15,000 donated directly to the Gynaecological Cancer Fund to fund groundbreaking research into gynaecological cancers at The Royal Marsden.

Cara Delevingne commented “there’s a taboo surrounding vaginas that I want to get rid of….it shouldn’t have to be so serious.  It can be fun and easy to talk about.  It should be.”

This year’s campaign will continue to raise awareness among young women about gynaecological cancer and its symptoms. These cancers – referred to as ‘silent killers’ because they are often diagnosed too late – can be reduced radically in the generations to come if young women look out for the symptoms and are brave enough to talk about their bodies more. 

Dr Susana Banerjee, Consultant Medical Oncologist at The Royal Marsden, specialises in the treatment of patients with ovarian and other gynaecological cancers: “I urge women of all ages and cultural backgrounds to attend their cervical smear screening and visit their doctor if they have symptoms .  Listen to your body and if you notice changes then visit your local GP. Prevention and earlier diagnosis  is key and the sooner we detect anything abnormal the better we stand against all gynaecological cancers.”

The campaign is also launching internationally for the first time through a partnership with the Australian Cervical Cancer Foundation (ACCF).  The collection will go on sale on 5th October to coincide with the UK launch, generating additional funding for the ACCF.

The Lady Garden collection comprises of four individually designed tshirts by our celebrity supporters and will be priced at £28 each with 100% of profits from the sale of each garment going towards the Gynaecological Cancer Fund.  Available in S, M, L and XL the collection will launch on 5th October in Selfridges, www.selfridges.co.uk and Black Score (www.blackscore.com).

Money raised by the Gynaecological Cancer Fund will fund groundbreaking research into gynaecological cancers at The Royal Marsden.

Please join us in this crusade to make these cancers SILENT NO MORE.

Credits

Tshirt designers: Naomi Campbell, Suki Waterhouse, Charlotte Tilbury, Cara Delevingne, Poppy Delevingne and Chloe Delevingne

Tshirts created by: Simeon Farrar at Black Score

Flowers: Nikki Tibbles, Wild at Heart and Deco Flora

Produced by: Mika Simmons

 

Social media handles

Twitter: @gynaecancerfund @selfridges @blackscore @accf #LadyGardenCampaign

Facebook: Gynaecological Cancer Fund, Black Score

Instagram: @gynaecancerfund @theofficialselfridges @blackscore @accf #LadyGardenCampaign

 

#LadyGardenCampaign

www.ladygardencampaign.co.uk

 

Naomi Isted
Editor in Chief, Naomi Isted is known as The Ultimate Lifestylist to her readers and viewers. She is a TV Presenter and Columnist. Ranked in the Top 100 LFW Social Media Influencers AW14 & SS15, Brand Ambassador for Pears Soap UK. Her Celebrity beauty TV Series currently airs to 27million homes on Physique TV in UAE, previously on Wedding TV in the UK. She brings fashion and beauty advice to her readers and viewers on a daily basis. She is Fashion and Beauty Columnist for Herald Scotland and has a Fashion and Beauty Bridal Blog for HELLO. She can usually be found attending celebrity fashion and beauty events in and around London and sharing the latest fashion and beauty trends with her readers.

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