H&M X Balmain

With just over two weeks to go till the H&M X BALMAIN collaboration drops the official look book has been released and we can honestly say this is one of the best high street/ high fashion partnerships we’ve seen in a long time. The best thing about Olivier Rousteing designing for the Swedish retailer is that it looks like a collection that would be seen on the catwalks at fashion week.  Meaning that it looks a proper Balmain runway collection rather than a watered down version that some high street collaborations produce.

It’s fun, fierce and not for the faint hearted. Balmain’s usual formula of structured shoulders, thigh skimming lengths and detail heavy clothes is evident through out. Gorgeous gem colours, and chunky gold jewellery round off the collection – perfect for the party season ahead. Prices start at £17.99 and go up to £400 – a little on the expensive side in terms of the high street but definielty worth the investment. The collections drops on 5th November and as we can imagine will be very much in demand so be ready! Until then dream about what you’d like to buy with the lookbook below.


Mahum Masood
Mahum Masood is a recent journalism graduate from City University – one of the highest ranked universities for journalism in the world. Born and bred in East London she loves discovering all the new places and pop ups that make the area so exciting. Currently interning at a graphic design agency in Shoreditch as their Communications Managers. She has previously worked for Made In Shoreditch, an online magazine, and continues to create content for them.She also writes for – a student blog that was originally started 3 years ago and then franchised by the American company HerCampus - a hugely popular online community for women at university across the globe. Her interests include reading till her eyes go fuzzy, collecting fashion magazines and spending most of her time in a cinema.

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