Fashion

H&M Modern Essentials by David Beckham

David Beckham Bodywear  (1)
H&M Modern Essentials by David Beckham

H&M is proud to announce an expansion of its long-term relationship with sporting and style icon David Beckham. For Spring 2015, David will choose his favourite menswear pieces from the Modern Essentials collection at H&M to create ‘Modern Essentials by David Beckham’. This new collaboration is a natural evolution of David’s relationship with H&M, following the unprecedented success of David Beckham Bodywear. It will allow men around the world to share David’s globally- recognised sense of style.

David Beckham Modern Essentials (2)
H&M Modern Essentials by David Beckham

 

Modern Essentials selected by David Beckham will be celebrated with a campaign shot by the famous film director Marc Forster. David Beckham has also created a new Bodywear spring collection for H&M. Both collections will be launched in stores and online worldwide on 5th March 2015.

 

David Beckham Bodywear  (2)
H&M Modern Essentials by David Beckham

 

“I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this Spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors – I can’t wait to reveal the new campaign with H&M,” says David Beckham.

David Beckham Modern Essentials (3)
H&M Modern Essentials by David Beckham

 

“Most of us are familiar with David’s innate sense of style and design. However, it was his acute eye for cinematic storytelling that struck me during the filming of this campaign. He doesn’t make H&M clothing look good, he makes it look great.” says Marc Forster, known for directing films such as Monster’s Ball, Finding Neverland, Stranger than Fiction, The Kite Runner, Quantum of Solace and World War Z.

Modern Essentials selected by David Beckham focuses on the important key pieces of the season. Each style in the collection provides a new update for classic menswear wardrobe essentials, in fresh fabrics, colours and fits for Spring 2015. Key pieces include a linen bomber jacket; a white chalk-washed denim jacket; a sharp linen blazer; a city-slick polo shirt and the perfect poplin white shirt.

 

David Beckham Modern Essentials (4)
H&M Modern Essentials by David Beckham

 

Meanwhile, David Beckham continues with a new Bodywear collection for Spring including the perfect loungewear pieces; Henleys, raglan-sleeved shirts, crewnecks and a jersey vest. The collection is centred around navy blue, grey melange and broken white, with accents of orange. Stripes appear as either trims or across whole garments to add a new classic twist. The collection is supported by a brand new print campaign, featuring David wearing selected looks from the David Beckham Bodywear collection, exclusively available at H&M.

Naomi Isted
Editor in Chief, Naomi Isted is known as The Ultimate Lifestylist to her readers and viewers. She is a TV Presenter and Columnist. Ranked in the Top 100 LFW Social Media Influencers AW14 & SS15, Brand Ambassador for Pears Soap UK. Her Celebrity beauty TV Series currently airs to 27million homes on Physique TV in UAE, previously on Wedding TV in the UK. She brings fashion and beauty advice to her readers and viewers on a daily basis. She is Fashion and Beauty Columnist for Herald Scotland and has a Fashion and Beauty Bridal Blog for HELLO. She can usually be found attending celebrity fashion and beauty events in and around London and sharing the latest fashion and beauty trends with her readers.

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