Eudon Choi AW14 Collection London Fashion Week

Eudon Choi trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a great eye for detail. Eudon worked as a womenswear designer for a few years before setting up his eponymous label in 2009. Eudon won the LYCRA®Style Emerging Talent Award at the WGSN Global Fashion Awards in New York in 2011 and debuted at LFW in February 2012 with his ‘Terra Nova’ collection.

His signature styles: Masculine yet feminine, Eudon’s experience in menswear enables him to use sartorial techniques and masculine cuts to shape the female form.

The inspiration for this collection was 60s mod culture with long sleeves, fabulous high neck collars and feminine silhouettes his key signature style resonating through this AW14 Collection of feminine designs with a masculine edge.

We interviewed Adam De Cruz Make-up Artist for X Factor, Leona Lewis backstage to find out more about the makeup inspiration. Self-taught make-up artist Adam De Cruz started his career pushing the boundaries with Katie England, in the early days of Dazed & Confused. His celebrity client list features a huge number of musicians including Mary J Blige, Mariah Carey, Westlife, Will Young, Leona Lewis, Alexandra Burke and Alicia Keys, whom he toured with throughout 2001-2003. Adam has also directed the make-up department at the X Factor. His work can be seen in concept magazines such as Wonderland and Pop, fashion titles Vogue, Elle, Grazia and Glamour and on the style pages of The Times, Guardian & FT. 

He went for a super glossy look, hardly any foundation, he wanted to create spa looking skin. With the eyes he went for a 60’s kitsch effect using a mottled 60’s eyeliner look. All products were Bobbi Brown.

Key colours in the collection were of black and white with the occasional grey and various shades of blue, along with mustard and raspberry so its looking like A/W won’t be too dull.

The hair and makeup definitely defined a strong 60s vibe for this sophisticated and flawless collection.

Key fabrics and designs found were printed sweaters, tartan dresses, block-heels, fur  and leopard print designs added a boldness to this AW collection.

The stunning tailoring and retake on 60’s mod culture saw this Korean designer definitely bring past trends back to life.

From stylish wearable separates to layering and colour blocking this is name to watch.

Thats my opinion but whats yours on this collection? I’d love to know if you like it or there’s a piece that stands out for you? Please comment below or get in touch via my twitter @naomikisted

By Style & Beauty Journalist  Naomi Isted
Twitter & Instagram @naomikisted
Naomi Isted
Editor in Chief, Naomi Isted is known as The Ultimate Lifestylist to her readers and viewers. She is a TV Presenter and Columnist. Ranked in the Top 100 LFW Social Media Influencers AW14 & SS15, Brand Ambassador for Pears Soap UK. Her Celebrity beauty TV Series currently airs to 27million homes on Physique TV in UAE, previously on Wedding TV in the UK. She brings fashion and beauty advice to her readers and viewers on a daily basis. She is Fashion and Beauty Columnist for Herald Scotland and has a Fashion and Beauty Bridal Blog for HELLO. She can usually be found attending celebrity fashion and beauty events in and around London and sharing the latest fashion and beauty trends with her readers.

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