Apart from the buzz of shows and presentations the showrooms are another exciting place to view collections of up and coming talent, housed in Somerset house for the entirety of London Fashion Week. Below are my personal favourites and one’s to watch out for;


JenaTheo was founded by Jenny Holmes and Dimitris Theocharidis. Jenny had been a buyer for an international retailer, and Dimitris worked as a freelance designer. They met at the London College of Fashion in 2002, and were instantly drawn to work together. The combination of their strong creative backgrounds and contrasting heritages, British and Greek, is a limitless source of inspiration. Their love for street style, and abstract approach to pattern cutting creates beautiful collections which combine Dimitris’ talent for intricate detail with Jenny’s gift for volume and bold lines. Each collection is formed of striking new silhouettes that challenge traditional conventions of design.

Charlie May born and raised in Devon later moved to Bristol to study Fashion Design at UWE. In 2011, just one year after graduating, she decided to start her own womenswear label, showcasing 10 looks to key fashion press for S/S12 as well as a short fashion film featuring key silhouettes from the collection. September 2012 saw Charlie present her first solo catwalk show for S/S13 during London Fashion Week which she continues to do each season.
For A/W13 Charlie collaborated with accessories designer Danielle Foster to create a 9 piece collection that was debuted along with the ready-to-wear at LFW. Both these collections are now available to buy on Charlie’s e-commerce site, launched in August 2013.


HAVVA is a contemporary brand delivering forever chic women’s footwear, while paying the upmost attention to detail.  Embracing the simplicity of the lines, shape of the shoe and using quality materials. With a distinct individuality of core and seasonal signature pieces involving fine design elements, this makes them recognisable to the brand. 

A family-owned company, who’s knowledge has seeped through three generations and been passed down to head designer Havva Mustafa. Following in the footsteps of her father Nafi Mustafa, she created her own brand and identity with HAVVA. The logo, originally designed by Nafi in the 1980s bared his own initials NM, taking that heritage and redesigning it with feminine elements and using her own initials. This along with a wealth of experience within design, manufacture, leather and consultancy sectors, with the love for the craft has given HAVVA’s unique designs long lasting appeal.


Originally from Taipei, Taiwan Mingpin Tien is a London based fashion designer.  He came to London to complete his MA in Fashion Design & Technology Womenswear at London College of Fashion. He set up his brand in 2012 and showcased the first collection in September 2012 with Fashion Scout by winning their Ones To Watch. This AW14 collection is his 4th collection and the first time showing in Somerset House with British Fashion Council.  The strength of Ming’s design lies in the knowledge of complex pattern cutting and an individual point of view in beauty and fashion, which makes him skilled at interpreting and executing conceptual designs. 


Founded in 2010 by Kzeniya Oudenot a grad of St. Martins College. Before setting up the label Kzeniya organised events, designed sets and costumes for operas and ballets using unique cutting edge technology. She’s worked for Alexander McQueen, the Royal Opera House and the Royal Ballet and showcased her work at the Science Museum London. While experimenting with printing techniques on leather Kzeniya fell in love with the art of leather accessories.

Born and raised in Denmark, Martine studied at the Royal Danish Academy of Fine Arts in Copenhagen. Upon graduation she was invited and sponsored by the Camera Nazionale della Moda Italiana to show the collection ‘Dress me until I disappear in Better Beauty’ in the Italian Haute Couture Fashion Week in 2004. After her graduation she was hired by Vivienne Westwood in London, where she for the next four years was heading the Vivienne Westwood Red Label. Martine then continued working for All Saints and later as Head of Design for Diesel Female Apparel in Italy before launching her eponymous label in London.


MFP creates a changing avant-garde aesthetic which is far from the obvious. This mix allows MFP collections to be sought after by a variety of discerning consumers, regardless of age or background. Their ideal client is anyone who desires high quality handcrafted pieces with an edge. MFP’s followers and supporters include: Lady Gaga, Rihanna, 
Marianne Faithfull, Jennifer Lopez, Florence & The Machine, Kelly Rowland, Jo Whiley and many more.

Lola Rose is one of the most stylish and successful jewellery brands in the UK today.  Specialising in bold, colourful jewellery, hand-made from the finest semi-precious stones, Lola Rose is worn regularly by Hollywood film stars and fashionistas.
Designer Nicola Gewirtz’s philosophy of ‘affordable luxury’ is quite simple; she makes her customers feel wonderful – bringing colour, glamour and a smile with every purchase; an unbeatable combination.

FINLAY & CO. is an iconic British eyewear brand specialising in Wooden Sunglasses. They design, manufacture and distribute a range of beautiful handmade sunglasses. Their products are available online and in more than 30 selected boutiques both in the UK and internationally. 

Finlay & Co. believe eyewear is personal, so their bespoke engraving service, can make your frames unique. Your Initials or Name will be laser engraved onto the temple of the sunglasses.

These are my personal favourites that stood out at London Fashion Week, but I’d love to know if there’s any that I missed but stood out for you? Please comment below or get in touch via my twitter @naomikisted

By Style & Beauty Journalist  Naomi Isted
Twitter & Instagram @naomikisted

Naomi Isted
Editor in Chief, Naomi Isted is known as The Ultimate Lifestylist to her readers and viewers. She is a TV Presenter and Columnist. Ranked in the Top 100 LFW Social Media Influencers AW14 & SS15, Brand Ambassador for Pears Soap UK. Her Celebrity beauty TV Series currently airs to 27million homes on Physique TV in UAE, previously on Wedding TV in the UK. She brings fashion and beauty advice to her readers and viewers on a daily basis. She is Fashion and Beauty Columnist for Herald Scotland and has a Fashion and Beauty Bridal Blog for HELLO. She can usually be found attending celebrity fashion and beauty events in and around London and sharing the latest fashion and beauty trends with her readers.

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