Edie’s Butterfly Appeal

Edie’s Butterfly Appeal

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On Saturday night the Ultimate Lifestylist Team attended a charity ball along with our friends from Inanch London, Pia Michi and Jo Coletta Makeup at the Grove Hotel in aid of a very special girl known as Edie. The evening went fabulously and we raised an incredible 90k which is just phenonemal but we need more to help Edie and other children with this devastating form of cancer. So if you have a heart please read on and we would all appreciate any help you can offer via just giving which you can see below. I have been asked to help with so many charities over the years and would love to help them all but in reality time restricts the amount of help I can offer. Yet Edie’s Charity is one thats so close to my heart. Edie is a few years older than my daughter Fleur and they attend the same school. Our first involvement was a school Fashion Show in Fleur’s first year at school to support Edie. When I met her I couldn’t believe how positive and happy she was, such a sweet and bubbly girl even though she has been struck by this evil illness My daughter mentions her lovely friend Edie and asks why she’s wearing a scarf and in all honesty it can be hard to tell the truth to a 6 year old. She touched my heart and I hope her story touches yours to take a step out of your busy day and take 5 minutes to just donate in any way you can to this wonderful charity.

Here’s Edie’s story:

At the age of six, Edie was a happy, healthy, active little girl who enjoyed swimming, dancing and, of course, Disney princesses. But then shortly after her sixth birthday she fell ill with what appeared to be a sickness bug. After numerous trips to the GP and A&E, a scan revealed a large mass on her brain, a malignant ependymoma brain tumour.

Following an eight hour neurosurgery to remove the tumour at Addenbrookes Hospital in Cambridge, the family were told the only treatment available to them in the UK was standard radiotherapy. However, because of her tender age and the potentially devastating side effects of radiotherapy, Edie was instead flown to Florida for pioneering proton therapy. Two happy, cancer-free years followed in which Edie returned to school and even joined the Brownies, but then, in May 2014, a routine scan revealed the devastating news – the tumour was back. Edie underwent further gruelling neurosurgery and, again, with limited treatment options available in the UK, travelled overseas to Memphis, Tennessee to take part in a clinical trial of re-irradiation. Sadly just four months later in February 2015, the family were told that Edie’s cancer had spread to her spine and she immediately began an intensive seven-week course of full cranio-spinal radiotherapy, this time in the UK.


Edie’s Butterfly Appeal was set up in July 2014 to raise much needed research funds for childhood ependymoma – a common form of malignant brain tumour in young children.

The radiotherapy did not remove the entire tumour and Edie is now on a course of chemotherapy. The large doses of radiotherapy have sadly damaged her adrenal gland and she is now on daily medication to counteract that. Despite all her treatment, which resulted in her losing her hair, Edie continues to attend school, her weekly dancing classes and even enjoys football with her classmates. She still dreams of becoming a pop star when she is older.

However, Edie like all ependymoma sufferers faces an uncertain future without your help.

Brain Tumours are the biggest cancer killer of children and young people. Only 16% of those diagnosed are still alive 10 years after diagnosis and many suffer physical and mental disability as a result. Ependymoma is the third most common form of all malignant brain tumours in children yet it still remains one of the least understood of all brain tumours. It is not known why ependymoma develops and as such is difficult to treat as it has proved largely resistant to traditional chemotherapy drugs and therapies. Edie’s butterfly Appeal has already raised over £50,000 for ependymoma research projects. The appeal aims to fund other medical research into this devastating disease in the UK and in August 2015 joined forces with Children’s Cancer and Leukaemia Group as a Special Named Fund.

The facts

Brain tumours are the biggest cancer killer of children and young people – one child every three days is lost to the disease.

Every year, more than 500 children and young people will be diagnosed with a brain tumour – of which one in four will die from their disease.

More than £500 million is spent on cancer research in the UK every year – less than 2% of which is spent on brain tumour research.

Every £1 raised by Edie’s Butterfly Appeal goes to fund research projects in the UK. All our fundraisers and administrators are voluntary.

(1 Source: The Brain Tumour Charity)


 How can you help?

Make a donation or raise funds online

Text EDIE to 70300 to donate £3

Cheque donations should be made payable to

Edie’s Butterfly Appeal and sent to

Equity House, 4-6 Market Street, Old Harlow,

Essex CM17 0AH

Get in touch 

Email us: [email protected]


I would also like to Thank the generous support we received from:

Inanch London, Pia Michi, Brix and Bailey, Jo Coletta MUA and her husband Dave Livermore, Trace Publicity, Media Hubb, Kelly Gibbons, W7 Cosmetics.

Naomi Isted
Editor in Chief, Naomi Isted is known as The Ultimate Lifestylist to her readers and viewers. She is a TV Presenter and Columnist. Ranked in the Top 100 LFW Social Media Influencers AW14 & SS15, Brand Ambassador for Pears Soap UK. Her Celebrity beauty TV Series currently airs to 27million homes on Physique TV in UAE, previously on Wedding TV in the UK. She brings fashion and beauty advice to her readers and viewers on a daily basis. She is Fashion and Beauty Columnist for Herald Scotland and has a Fashion and Beauty Bridal Blog for HELLO. She can usually be found attending celebrity fashion and beauty events in and around London and sharing the latest fashion and beauty trends with her readers.

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