Camilla Elphick LFW Interview



We spoke to shoe designer Camilla Elphick  about her eponymous labels AW16 collection.


Tell us about the new collection? 

So AW16 the collection is called Babes in London. It’s a British inspired collection and we honed in on our silver boots, they have been very popular, and tend to be worn by cool city girls and so we’ve developed on that with some sixties inspired heels with beetles on, we’ve got beatnik boots, tassled boots and also we’ve got a lovely new print called ‘Country Cat’ which  we printed onto leather this season. Each season it’s a different fabric so last time it was silk and before that it was velvet. We’ve also got some tartan and the Pez shoes. camilla-elphick

Why specialise in shoes?

I’ve always felt that I like to accessorise existing clothes I have. Fashion changes so quickly that sometimes investing in a really great handbag or pair of shoes is the way to dress up an outfit. They can be timeless pieces that you treasure forever and don’t have to keep putting in the wash. That’s really why I wanted to make shoes.

One celebrity you’d like to see wearing your shoes?

Our go to girl is Alexa Chung. She’s worn some of our boots and shoes and she is really what the shoes are about. That you can still look cool running around town without having to wear killer heels.



Mahum Masood
Mahum Masood is a recent journalism graduate from City University – one of the highest ranked universities for journalism in the world. Born and bred in East London she loves discovering all the new places and pop ups that make the area so exciting. Currently interning at a graphic design agency in Shoreditch as their Communications Managers. She has previously worked for Made In Shoreditch, an online magazine, and continues to create content for them.She also writes for – a student blog that was originally started 3 years ago and then franchised by the American company HerCampus - a hugely popular online community for women at university across the globe. Her interests include reading till her eyes go fuzzy, collecting fashion magazines and spending most of her time in a cinema.

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