Camden Born and Bred


The Camden Watch Co introduce the No.29 Automatic

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Independent watch designers, The Camden Watch Co. proudly launched their debut Automatic timepiece this week, inspired by the British Victorian era and Camden, of course.

A cult brand, known for their modern take on vintage design, the new No.29 Automatic is available exclusively through their Kickstarter campaign page, with the watch hitting the stores next Spring.

Launched in 2014 with a collection of Quartz watches that fast became popular with city-dwellers and Camden Town enthusiasts, The Camden Watch Co. told us they have “always had the ambition to extend their range with an automatic collection”. Conclusively, after having worked extensively over the past 12 months to bring this first design to fruition, Anneke Short and Jerome Robert, co-founders of the brand, were delighted to unleash their automatic masterpiece. Their “magnum opus”.

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We took a look at the watch which truly captures the spirit of The Camden Watch Co. Based upon the brands bestselling style, the No.29, the new automatic is directly inspired by the Victorian pocket watches worn by Camden train workers in the 1900s. It is the brands optimum dress watch with its 43mm steel case, Italian leather strap and Roman numerals. It definitely makes a statement. It is uniquely finished with an intricate mix of polished edges and fine brushings (in a choice of 3 colourways), giving an extra nod to the industrial vision of the design.

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The overarching idea inspiring the design of the dial comes from traction engines, a Victorian invention that revolutionised manual labour. The numbers and surrounding frame are influenced by the front plate found on these engines, with the machined pattern in the centre of the dial drawn from the detailing found on Victorian steam engines in general. The contrasting surface finish of the watch face ensures a classic, yet thoroughly modern look.

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As with all of their designs, you will find much influence from Camden and the heritage of London in each The Camden Watch Co. timepiece. Not wanting to exclude the No.29 Automatic from this signature style, the crowns engraving is based on a section of bridge that spans Regent’s Canal. A perfect example of the Victorian engineering that inspires so much of what The Camden Watch Co. do.

Naomi Isted
Editor in Chief, Naomi Isted is known as The Ultimate Lifestylist to her readers and viewers. She is a TV Presenter and Columnist. Ranked in the Top 100 LFW Social Media Influencers AW14 & SS15, Brand Ambassador for Pears Soap UK. Her Celebrity beauty TV Series currently airs to 27million homes on Physique TV in UAE, previously on Wedding TV in the UK. She brings fashion and beauty advice to her readers and viewers on a daily basis. She is Fashion and Beauty Columnist for Herald Scotland and has a Fashion and Beauty Bridal Blog for HELLO. She can usually be found attending celebrity fashion and beauty events in and around London and sharing the latest fashion and beauty trends with her readers.

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