Burberry Prorsum Womenswear SS15
BURBERRY PRORSUM WOMENSWEAR SS15
Monday 15th Sep saw Burberry showcase its Burberry Prorsum Womenswear SS15 collection named, ‘The Birds and The Bees’ in London’s Kensington Gardens.
Burberry Prorsum Womenswear SS15 saw guests included British models Kate Moss and Cara Delevingne. They appear together in the current My Burberry fragrance campaign. As well as photographer Mario Testino, actors Naomie Harris, Dakota Johnson, Vicki Zhao, Ko So Young, Gala Gordon, Jamie Campbell Bower, Anushka Sharma and Araya A. Hargate. Musicians Paloma Faith, Rae Morris, Rhodes, and Joey Yung. Model Amber Le Bon, media personalities Cat Deeley, Donna Air, Olivia Palermo, Raya Abirached, Elena Perminova and Harvey Weinstein. The list is endless as we would expect with such an iconic British brand.
The collection, named ‘The Birds and The Bees’, includes bright book cover designs, oversize butterfly prints and hand-drawn honey bees, which were referenced on the hand-painted runway and illustrated on the transparent roof above the 1500 guests.
For their Burberry Prorsum Womenswear SS15 Burberry has partnered with YouTube to extend the access audiences have to different elements of the S/S15 show and its content. Using new beta YouTube functionality, viewers are able to watch highlights from the show within which they can seamlessly move from one dimension of the experience to the next through layers of content. The film reveals stories behind the season’s inspiration, the show’s soundtrack, the latest make-up look and reactions from the guests as they took their seats.
Written by The Ultimate Lifestylist
TV Presenter & Columnist – Naomi Isted
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