Ask the Buyer: Quiz Curve
Ask the Buyer: Quiz Curve
QUIZ Clothing has launched their QUIZ Curve collection, the hottest range of plus size clothing for Spring Summer 2017. We caught up with QUIZ buyer Amy Molloy to find out more about the collection and steal some of her style secrets!
Describe the Quiz Curve collection in three words:
1. VERSATILE: the collection is a mix of casual & dressy styles which can be worn from day to night. We are confident there is something for every curvy girl!
2. TRENDY – we constantly keep up-to-date with the latest trends & the Curve collection is no different. The styles are bang on trend.
3. FLIRTATIOUS – we have developed styles that flatter all shapes to help our QUIZ ladies feel fabulous and confident.
Who is the collection aimed at?
QUIZ currently has a diverse range of customers aged from 16 to 50+. For Curve, we kept our customers in mind and catered the collection to suit all ages. It is made up of staple pieces that QUIZ is known for, as well as new styles specifically designed for the curvy customer.
What inspired the Curve range?
QUIZ Curve is always something we wanted to introduce, as we want every woman feel amazing in QUIZ no matter their shape or size. As we are now expanding our website, we were able to put an online collection together.
What are your standout pieces or favourite trends from the collection?
My standout pieces are the wrap tops and dresses. They are so flattering and I’m sure all curvy girls will love them! I also love the range of colours we have used — there are lots of bright pinks, reds and oranges that are perfect for summer.
What did you enjoy most about putting this collection together?
I really enjoyed learning more about what curvy women are looking for. As it is our first plus size collection, I did lots of research into shapes that women can feel their best in. I’m really happy with what we have put together and hope you all think the same!
How does the collection promote body confidence?
Offering a plus size collection promotes body confidence as curvy woman can wear QUIZ clothing who may not have been able to in the past. The shapes in our collection are designed to flatter and show off their curves, helping them feel confident in their own skin.
How important do you think it is for stores to stock a plus size range?
I think it is extremely important to stock a plus size range. No woman should be discriminated against for their size or made to feel they can’t buy certain clothes.
What’s your one must-have item for Spring/Summer 2016?
Anything with embroidery! I was obsessed with it in Autumn/Winter and it is continuing into summer. We have lots of embroidery on all kinds of styles at QUIZ and have many more coming soon so stay tuned!
QUIZ Curve is only available online. Visit QUIZ Clothing today to shop the full collection.