Edeline Lee SS17 LFW Presentation.


Edeline Lee’s SS17 collection was a refined and refreshing breath of air to behold. She looked closer to home for her inspiration this season and we couldn’t put it into better words than she does;

“This season is about the pleasure I find in the everyday moments of a London life, observing the people walking down the street outside my studio. London is endlessly luxurious, yet homely and grimy at the same time. It is abundant and stark, pedestrian and refined, hectic and lonely, polite and rough, formal and colloquial, joyful and frustrating, slow and fats. Everything you need is in London. You can get fed up and escape it, only to come back with a sigh of relief. It’s my definition of fun, and I wanted to make a fun collection.”

And she definitely succeeded. Generous with block colours, full of subtle checks, stripes and fun pleats the collection is very wearable. Laid back and lavish dressing, just like London.


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Mahum Masood
Mahum Masood is a recent journalism graduate from City University – one of the highest ranked universities for journalism in the world. Born and bred in East London she loves discovering all the new places and pop ups that make the area so exciting. Currently interning at a graphic design agency in Shoreditch as their Communications Managers. She has previously worked for Made In Shoreditch, an online magazine, and continues to create content for them.She also writes for – a student blog that was originally started 3 years ago and then franchised by the American company HerCampus - a hugely popular online community for women at university across the globe. Her interests include reading till her eyes go fuzzy, collecting fashion magazines and spending most of her time in a cinema.

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