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On Friday I headed down to Boxpark in Shoreditch to see the launch of HYPE and Nickelodeon’s Collaboration. They have collaborated to bring Sewer Style to the Streets with a New Collaboration Featuring Retro Teenage Mutant Ninja Turtles Artwork

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International Collection Features the Crime-Fighting Turtles and their arch enemies on Fashion Items for the Whole Family.

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London, 3rd June, 2016 ­­– Nickelodeon announced the release of a new collaboration bringing the fun and excitement of the Teenage Mutant Ninja Turtles to one of the UK’s most recognisable and innovative fashion brands, HYPE, with an international fashion collection for the whole family. The HYPE designs, featuring retro TMNT logos and character depictions, will launch in two phases, beginning today in HYPE’s Box Park Store in London and additional retail locations in select regions around the world, including: the UK & Channel Islands, Ireland, Belgium, Denmark, France, Finland, Germany, Italy, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, China, Hong Kong, India, Indonesia, Malaysia, and Thailand.



Fans of the crime-fighting, pizza-loving turtles now have a stylish new way to represent their passion for the TMNT universe. Featuring a variety of different fashion apparel and accessories options for adults and kids alike, the new Nickelodeon collaboration featuring the villains of Teenage Mutant Ninja Turtles will be made available in October 2016. The HYPE collection takes inspiration from the animated bad guys everyone loves to hate, including Kraang, The Foot Clan, and Shredder, mortal enemies of the Ninja Turtles.


Hype’s Liam Green says “You can expect to see raw edged, distressed collections inspired by the retro style Teenage Mutant Ninja Turtles, with exaggerated edges, stepped hems and a distinctive monotone colour pallet.

Hype bring Donatello, Leonardo, Michelangelo, and Raphael into the third dimension, with rubberised badging, embossing and raised print… adding in some funky hexagonal arrangements paying homage to the shape of the Turtles’ shell.”


“HYPE continues to impress the world with innovative styles and designs, and partnering with HYPE has helped bring the beloved Turtles characters to life in a whole new way,” said Ron Johnson, Executive Vice President of Consumer Products at Viacom International Media Networks. “The new Teenage Mutant Ninja Turtles retro apparel and accessories line unites the classic TMNT look with the fun and excitement around this summer’s motion picture release.”


The Teenage Mutant Ninja Turtle HYPE fashion apparel and accessories line features jackets, t-shirts, tote bags, caps, and more, with prices ranging from £25 – £50



Silver Bomber @zara

Black PVC Skirt @Topshop

Boots @Rachel Zoe

Clutch @Brix and Bailey

Photo credits: The Showbiz Scene, Terry Stone, Hype Clothing.

Thanks Hype Clothing..

Naomi Isted
Editor in Chief, Naomi Isted is known as The Ultimate Lifestylist to her readers and viewers. She is a TV Presenter and Columnist. Ranked in the Top 100 LFW Social Media Influencers AW14 & SS15, Brand Ambassador for Pears Soap UK. Her Celebrity beauty TV Series currently airs to 27million homes on Physique TV in UAE, previously on Wedding TV in the UK. She brings fashion and beauty advice to her readers and viewers on a daily basis. She is Fashion and Beauty Columnist for Herald Scotland and has a Fashion and Beauty Bridal Blog for HELLO. She can usually be found attending celebrity fashion and beauty events in and around London and sharing the latest fashion and beauty trends with her readers.

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