HYPE COLLABORATION WITH THE TEENAGE MUTANT NINJA TURTLES
On Friday I headed down to Boxpark in Shoreditch to see the launch of HYPE and Nickelodeon’s Collaboration. They have collaborated to bring Sewer Style to the Streets with a New Collaboration Featuring Retro Teenage Mutant Ninja Turtles Artwork
International Collection Features the Crime-Fighting Turtles and their arch enemies on Fashion Items for the Whole Family.
London, 3rd June, 2016 – Nickelodeon announced the release of a new collaboration bringing the fun and excitement of the Teenage Mutant Ninja Turtles to one of the UK’s most recognisable and innovative fashion brands, HYPE, with an international fashion collection for the whole family. The HYPE designs, featuring retro TMNT logos and character depictions, will launch in two phases, beginning today in HYPE’s Box Park Store in London and additional retail locations in select regions around the world, including: the UK & Channel Islands, Ireland, Belgium, Denmark, France, Finland, Germany, Italy, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, China, Hong Kong, India, Indonesia, Malaysia, and Thailand.
Fans of the crime-fighting, pizza-loving turtles now have a stylish new way to represent their passion for the TMNT universe. Featuring a variety of different fashion apparel and accessories options for adults and kids alike, the new Nickelodeon collaboration featuring the villains of Teenage Mutant Ninja Turtles will be made available in October 2016. The HYPE collection takes inspiration from the animated bad guys everyone loves to hate, including Kraang, The Foot Clan, and Shredder, mortal enemies of the Ninja Turtles.
Hype’s Liam Green says “You can expect to see raw edged, distressed collections inspired by the retro style Teenage Mutant Ninja Turtles, with exaggerated edges, stepped hems and a distinctive monotone colour pallet.
Hype bring Donatello, Leonardo, Michelangelo, and Raphael into the third dimension, with rubberised badging, embossing and raised print… adding in some funky hexagonal arrangements paying homage to the shape of the Turtles’ shell.”
“HYPE continues to impress the world with innovative styles and designs, and partnering with HYPE has helped bring the beloved Turtles characters to life in a whole new way,” said Ron Johnson, Executive Vice President of Consumer Products at Viacom International Media Networks. “The new Teenage Mutant Ninja Turtles retro apparel and accessories line unites the classic TMNT look with the fun and excitement around this summer’s motion picture release.”
The Teenage Mutant Ninja Turtle HYPE fashion apparel and accessories line features jackets, t-shirts, tote bags, caps, and more, with prices ranging from £25 – £50
Silver Bomber @zara
Black PVC Skirt @Topshop
Boots @Rachel Zoe
Clutch @Brix and Bailey
Photo credits: The Showbiz Scene, Terry Stone, Hype Clothing.
Thanks Hype Clothing..