Entertainment

Bloggers help launch #INTHEFROWxBHF Pop-Up Shop

EDITORIAL USE ONLY Naomi Lsted attends the launch of #INTHEFROWxBHF, a British Heart Foundation (BHF) pop-up fashion shop in collaboration with blogger Victoria Magrath, otherwise known as InTheFrow, which open to the public on June 3rd in Neal Street, Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Thursday June 2, 2016. Photo credit should read: John Phillips/PA Wire

Bloggers help launch #INTHEFROWxBHF Pop-Up Shop

EDITORIAL USE ONLY Naomi Lsted attends the launch of #INTHEFROWxBHF, a British Heart Foundation (BHF) pop-up fashion shop in collaboration with blogger Victoria Magrath, otherwise known as InTheFrow, which open to the public on June 3rd in Neal Street, Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Thursday June 2, 2016. Photo credit should read: John Phillips/PA Wire
EDITORIAL USE ONLY
Naomi Lsted attends the launch of #INTHEFROWxBHF, a British Heart Foundation (BHF) pop-up fashion shop in collaboration with blogger Victoria Magrath, otherwise known as InTheFrow, which open to the public on June 3rd in Neal Street, Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Thursday June 2, 2016. Photo credit should read: John Phillips/PA Wire

Last night I attended the launch of blogger InTheFrow’s pop-up shop in Covent Garden raising money for the BHF. Its a fabulous concept, an amazing deed and funky location on Neal Street in the heart of Covent Garden. So if you want the chance to buy some gorgeous bits at great prices for a fab cause get down there before its all gone! Its no surprise that Victoria has such an incredible following not only is she gorgeous and super stylish but the sweetest girl ever.

EDITORIAL USE ONLY Lucy Connell, Louise Pentland, Lydia Elise Millen, Victoria Magrath, Amelia Liana, Lydia Connell and Evan Edinger attend the launch of #INTHEFROWxBHF, a British Heart Foundation (BHF) pop-up fashion shop in collaboration with blogger Victoria Magrath, otherwise known as InTheFrow, which open to the public on June 3rd in Neal Street, Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Thursday June 2, 2016. Photo credit should read: John Phillips/PA Wire
EDITORIAL USE ONLY
Lucy Connell, Louise Pentland, Lydia Elise Millen, Victoria Magrath, Amelia Liana, Lydia Connell and Evan Edinger attend the launch of #INTHEFROWxBHF, a British Heart Foundation (BHF) pop-up fashion shop in collaboration with blogger Victoria Magrath, otherwise known as InTheFrow, which open to the public on June 3rd in Neal Street, Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Thursday June 2, 2016. Photo credit should read: John Phillips/PA Wire

A number of well-known bloggers and Youtubers including Louise Pentland from a Sprinkle of Glitter, Niomi Smart and Lydia and Lucy Connell, also joined Victoria Magrath from InTheFrow at last nights (Thursday 2nd June 2016) launch of her curated blogger pop-up shop #INTHEFROWxBHF in aid of the British Heart Foundation (BHF).

EDITORIAL USE ONLY The British Heart Foundation (BHF) collaborates with blogger Victoria Magrath, otherwise known as InTheFrow, for their pop-up fashion shop #INTHEFROWxBHF, which open to the public on June 3rd in Neal Street, Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Thursday June 2, 2016. Photo credit should read: John Phillips/PA Wire
EDITORIAL USE ONLY
The British Heart Foundation (BHF) collaborates with blogger Victoria Magrath, otherwise known as InTheFrow, for their pop-up fashion shop #INTHEFROWxBHF, which open to the public on June 3rd in Neal Street, Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Thursday June 2, 2016. Photo credit should read: John Phillips/PA Wire

Throughout the evening, guests browsed items donated by Victoria and other well-known bloggers. This includes clothing and accessories from brands such as Reiss, Hobbs, 7 for all Mankind and Amanda Wakeley and beauty items from Dior, Burberry, Jo Malone, Laura Mercier and Benefit.

EDITORIAL USE ONLY Naomi Lsted attends the launch of #INTHEFROWxBHF, a British Heart Foundation (BHF) pop-up fashion shop in collaboration with blogger Victoria Magrath, otherwise known as InTheFrow, which open to the public on June 3rd in Neal Street, Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Thursday June 2, 2016. Photo credit should read: John Phillips/PA Wire
EDITORIAL USE ONLY
Naomi Lsted attends the launch of #INTHEFROWxBHF, a British Heart Foundation (BHF) pop-up fashion shop in collaboration with blogger Victoria Magrath, otherwise known as InTheFrow, which open to the public on June 3rd in Neal Street, Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Thursday June 2, 2016. Photo credit should read: John Phillips/PA Wire

DJ Zoe London got the party started and guests enjoyed cupcakes from Lola’s Cupcakes, drinks from Barefoot Wines and canapes from Peardrop London. #INTHEFROWxBHF pop-up shop opens to the public at 11am tomorrow (Friday 3rd June) and can be found at 35-37 Neal Street, Covent Garden, London WC2H 9PR. The shop will be open until Saturday 11th June and gives shoppers a chance to buy items from their idols’ closets for bargain prices.

EDITORIAL USE ONLY The British Heart Foundation (BHF) collaborates with blogger Victoria Magrath, otherwise known as InTheFrow, for their pop-up fashion shop #INTHEFROWxBHF, which open to the public on June 3rd in Neal Street, Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Thursday June 2, 2016. Photo credit should read: John Phillips/PA Wire
EDITORIAL USE ONLY
The British Heart Foundation (BHF) collaborates with blogger Victoria Magrath, otherwise known as InTheFrow, for their pop-up fashion shop #INTHEFROWxBHF, which open to the public on June 3rd in Neal Street, Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Thursday June 2, 2016. Photo credit should read: John Phillips/PA Wire

The shop will be selling lots of designer items donated from Victoria’s wardrobe and beauty collection, as well as donations from other well-known bloggers and key fashionable pieces from the BHF’s 750 shops across the UK. All the money raised will help the BHF fund life saving heart research to fight coronary heart disease, the UK’s single biggest killer.

Victoria Magrath from InTheFrow said: “It’s been fantastic launching #INTHEFROWxBHF tonight and seeing the shop come together after lots of hard work. I have been a supporter of the British Heart Foundation for a long time now and have always donated my clothes to their shops when I’m having a clear out.

EDITORIAL USE ONLY The British Heart Foundation (BHF) collaborates with blogger Victoria Magrath, otherwise known as InTheFrow, for their pop-up fashion shop #INTHEFROWxBHF, which open to the public on June 3rd in Neal Street, Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Thursday June 2, 2016. Photo credit should read: John Phillips/PA Wire
EDITORIAL USE ONLY
The British Heart Foundation (BHF) collaborates with blogger Victoria Magrath, otherwise known as InTheFrow, for their pop-up fashion shop #INTHEFROWxBHF, which open to the public on June 3rd in Neal Street, Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Thursday June 2, 2016. Photo credit should read: John Phillips/PA Wire

“The pop-up shop has provided me with a great opportunity to raise even more money for the BHF to help fund their vital research. I hope lots of people come and visit the shop while it’s open to pick up some great bargains and support the fight against heart disease”.

#INTHEFROWxBHF is located at 35-37 Neal Street, London, WC2H 9PR. The shop opens on Friday 3 June at 11am and will run until Saturday 11th June.

Opening hours: Monday- Saturday (10am-7pm), Sunday (10am-6pm)

The BHF has over 750 shops across the UK, to find your local shop please visit www.bhf.org.uk/shops

As always heres what I’m wearing:

EDITORIAL USE ONLY Naomi Lsted attends the launch of #INTHEFROWxBHF, a British Heart Foundation (BHF) pop-up fashion shop in collaboration with blogger Victoria Magrath, otherwise known as InTheFrow, which open to the public on June 3rd in Neal Street, Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Thursday June 2, 2016. Photo credit should read: John Phillips/PA Wire
EDITORIAL USE ONLY
Naomi Lsted attends the launch of #INTHEFROWxBHF, a British Heart Foundation (BHF) pop-up fashion shop in collaboration with blogger Victoria Magrath, otherwise known as InTheFrow, which open to the public on June 3rd in Neal Street, Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Thursday June 2, 2016. Photo credit should read: John Phillips/PA Wire

So last night I felt incredibly girly in this lovely nude bandage dress from Dress Me Zara

My shoes were from Just Fab UK

My bag was Zara

Jewellery from Tresor Paris

Coat from Pretty Little Thing

About the BHF

  • Each year, BHF shops raise around £30 million to help the BHF fight coronary heart disease, the nation’s single biggest killer
  • BHF stores sell 85,000 items every day and have over 20,000 volunteers
  • For more information on British Heart Foundation stores or to find your local store please visit org.uk/stores
  • For over 50 years the British Heart Foundation (BHF) has pioneered research that’s transformed the lives of people living with heart and circulatory conditions. The BHF’s work has been central to the discoveries of vital treatments that are changing the fight against heart disease. But so many people still need help. From babies born with life-threatening heart problems to the many mums, dads and grandparents who survive a heart attack and endure the daily battles of heart failure. Join the fight for every heartbeat in the UK. Every pound raised, minute of your time and donation to BHF shops will help make a difference to people’s lives.

 

Naomi Isted
Editor in Chief, Naomi Isted is known as The Ultimate Lifestylist to her readers and viewers. She is a TV Presenter and Columnist. Ranked in the Top 100 LFW Social Media Influencers AW14 & SS15, Brand Ambassador for Pears Soap UK. Her Celebrity beauty TV Series currently airs to 27million homes on Physique TV in UAE, previously on Wedding TV in the UK. She brings fashion and beauty advice to her readers and viewers on a daily basis. She is Fashion and Beauty Columnist for Herald Scotland and has a Fashion and Beauty Bridal Blog for HELLO. She can usually be found attending celebrity fashion and beauty events in and around London and sharing the latest fashion and beauty trends with her readers.

Leave a Response