Felicities “Grow Your Own Fashion Brand” Training and Mentoring Programme

Felicities “Grow Your Own Fashion Brand” Training and Mentoring Programme

You want to make your mark on the Fashion industry but honestly feel overwhelmed at where to start and how to go about it. Having design expertise, training and talent is one thing but it needs to be paired with great business savvy aswell. The thought of setting up your own business in Fashion can be incredibly daunting, a highly competitive and costly industry to startup in. We all know the power of PR and how it can become essential in securing a brands presence. Welcome Alison Lowe Fashion Influencer and owner at Felicities, recommended by David Watts at the BFC, she’s the go to Fashion business and PR mentor and has created a fabulous programme to help you gain the essential insight to getting started in Fashion.  This could be the most valuable knowledge you invest in.


Felicities established a training and mentoring programme in response to the huge demand they received from start-up fashion labels looking for support in developing their businesses. Felicities has a renowned reputation of providing emerging fashion labels with PR, sales and business support leading to them increase market share and build sustainable, commercial brands. The agency are limited to the number of brands they can take on and support but the vast number of requests for help led the agency to consider new ways to deliver effective advice and support. “Grow Your Own Fashion Brand” provides training and mentoring to young fashion designers to start, connect and grow their early stage fashion businesses, helping them to master the skills to create a balance between creativity and commerciality.

Industry influencer Alison Lowe delivers the Grow Your Own Fashion Brand programme and her intuitive understanding of the needs of a business has seen her highly credited for guidance she gives to emerging labels. A serial entrepreneur who founded acclaimed fashion business support agency Felicities, Alison has a unique understanding of the issues facing designers setting up their own label and gives realistic, genuine advice based on years of experience of brand building. She also develops and leads programmes in Fashion Entrepreneurship and Marketing at London College of Fashion up to and including MSc; is invited to host guest lectures at International Fashion Colleges and is a regular speaker at International conferences and events.

The Grow Your Own Fashion Brand short course programme is suitable for start up womenswear, menswear and accessories brands who can opt to join individual workshops units, book the full programme or book individual mentoring sessions.

Grow Your Own Fashion Brand Workshops

Unit 1         Are you ready to take the leap? The reality of starting a fashion label

Unit 2         Who are your Customers? Routes to Market including wholesale and retail

Unit 3         Who knows I’m here? PR on a budget using social media

Unit 4         How do I survive? Managing your budget as you grow

Unit 5         How do I grow? How to respond to the changing fashion industry

Individual units are £80.00 per person. The full programme is discounted to £320 + VAT

Grow Your Own Fashion Brand Mentoring

Individual mentoring sessions, give a brand the opportunity to have an intense two-hour one to one session to review the needs of their business and this is followed up with an individual action plan. The cost of one-to-one mentoring is £200 + VAT per session.


David Watts, BFC “Alison’s quick understanding and industry knowledge of what fashion brands really need is most precise and very impressive…. in addition to being friendly and approachable can provide a great insight into how PR can work as part of a holistic approach to your brand for both Press and equally importantly Sales. We certainly need more people like Alison in the PR industry today”

Brianna Stein “Alison was great. She made every class so engaging”

Jennifer Winston “Alison is one of the most amazing teachers I’ve ever had. Strong, confident, yet always helpful. Always prepared for class and she knows what she’s talking about! No babbling what so ever, always real experiences”

Gil, Chatty Feet – “I’m so glad that I chose to work with you! You’re full of energy and the notes, contacts and action plan give me plenty of motivation to move forward!”

For more information contact:

Felicities Ltd

0207 377 6030

07958 718050

Naomi Isted
Editor in Chief, Naomi Isted is known as The Ultimate Lifestylist to her readers and viewers. She is a TV Presenter and Columnist. Ranked in the Top 100 LFW Social Media Influencers AW14 & SS15, Brand Ambassador for Pears Soap UK. Her Celebrity beauty TV Series currently airs to 27million homes on Physique TV in UAE, previously on Wedding TV in the UK. She brings fashion and beauty advice to her readers and viewers on a daily basis. She is Fashion and Beauty Columnist for Herald Scotland and has a Fashion and Beauty Bridal Blog for HELLO. She can usually be found attending celebrity fashion and beauty events in and around London and sharing the latest fashion and beauty trends with her readers.

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